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PAPERCO
Released 10/10/2008
New high-quality environmentally-friendly paper
PaperCo is launching a new brand called Explorer, an FSC-certified stock that is said to have high whiteness, opacity and bulk. Manufactured by Portucel Soporcel, Explorer will eventually replace Pioneer in PaperCo's paper portfolio. It is available in 80gsm, 90gsm, 100gsm and 110gsm weights and a range of sizes.
In addition PaperCo brings to market Explorer iCare, an 80gsm A4 and A3 range which has been developed to enable users to benefit from the strengths of a high premium quality that also meets environmental targets. It is made from 30% recycled fibre and 70% FSC chain of custody certified eucalyptus virgin fibres, guaranteeing sustainability.
To coincide with the launch, PaperCo, one of the UK's leading paper merchants, is offering customers who collect Airmiles through their loyalty scheme 12 Airmiles for every £100 spent on Pioneer (while stocks last) and Explorer or Explorer iCare together with an exciting opportunity to enter a competition to win a safari trip to South Africa.
Bob Ide, marketing director of PaperCo, says: "The Explorer brand exudes a sense of adventure but this is a no risk paper which will enable printers to offer their customers a tactile, practical and high performance product with the right environmental status. The emphasis on green production and the bonus of FSC-certification together with the recycled content of the iCare option gives those wanting to go further environmentally a really classy, nature-friendly product. We expect the brand to sell very well."