3M

Released 29/09/2008

Says ‘Deal or No Deal' with Post-its

3M has joined forces with TV show Deal or No Deal to put together an online promotion for its Post-it brand. The campaign will launch this month with on- and off-pack communication to office consumers across the UK.

On each promotional pack of Post-it Colour Notes or small Post-it Index notes, there will be a 12-digit code provided for one free play at www.post-it.co.uk/dealornodeal. Participants will be able to hear the banker's offer on their mobile phone and decide whether it is a ‘deal' or ‘no deal'. Every code has a cash reward between 1p and £50, with over £75,000 available for winning in total.

Jo Monk, brand manager, comments: "We believe that this will really appeal to a wide range of our consumers, including secretaries, PAs and office managers. With a cash reward guaranteed, we are very confident that people will top up on Post-it products and enjoy the online game."

The promotion will run from until February 2009.

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