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Panasonic offers behind-the-scenes footage of Olympic test events
Released 07/02/2012
Manufacturer commissions videos of preparations for London 2012
As an Official Worldwide Olympic Partner, Panasonic has been given access to a number of ‘London Prepares' test events and has commissioned Tom Dunmore, former editor-in-chief of Stuff magazine to prepare a series of short videos on the test events, giving viewers behind the scenes access to London 2012.
The games will be the most technically advanced in history - with the first ever live 3D Olympic Games and the first HD 3D live broadcast in Olympic history, through the partnership with the International Olympic Committee and Olympic Broadcasting Service.
Panasonic has commissioned Tom Dunmore's production company Mediablaze to create a series of ‘Inside Track' videos detailing Panasonic's involvement with the preparations for the Olympic Games. Inside Track will cover a wide range of sports, including beach volleyball, sailing and a behind-the-scenes training session with heptathelete Louise Hazel.
The short films will look at how Panasonic's screen technology, broadcast equipment and CCTV products are used in the Olympic Games venues and by the athletes themselves in their quest for a gold medal.