Liverpool FC and Konica Minolta sign long-term partnership

Released 03/01/2012

Football club partners with global print and document management company

L-R: James Goody, director of direct sales, Konica Minolta; Merri Applegate, director of HR, Konica Minolta; Neil Dingley, operations director and company secretary, Konica Minolta; Graham Bartlett, commercial director, Liverpool FC; Debbie Rofe, brand and communications manager, Konica Minolta; and Eric Green, director of finance and IT, Konica Minolta

Liverpool FC has partnered with the global print and document management company, Konica Minolta.

The long-term relationship will see the club working with Konica Minolta to help raise its profile as a provider of print and document management services to SMEs, public sector, commercial and enterprise business through brand affinity and engagement with Liverpool supporters.

The partnership will also see Liverpool FC benefiting from Konica Minolta's skills, experience and expertise in its role as the club's official print and document management partner.

Ian Ayre, MD, Liverpool Football Club, said: "We are excited about working with a brand that has such an innovative and fresh approach to business solutions and the club will provide Konica Minolta with significant brand visibility and access to our supporter base."

Neil Dingley, Konica Minolta's operations director and company secretary, added: "Our partnership with LFC supports our corporate vision of developing long-term partnerships that optimise mutual profitability as we will be able to improve efficiencies and reduce operational costs associated with managing print and document management for the Club. At the same time, we will be able to raise our own profile in the B2B arena as the market leader."

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