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Durable wins sales with competition
Released 19/12/2011
Durable UK's instant win promotion has received thousands of entries and surged sales of the Durabin range
Durable UK has had a positive response to its 2011 Durabin campaign, with thousands of entries to the instant win competition and a reported massive increase in sales.
The national campaign, supported fully by trade partners, gave consumers the chance to win a dream cinematic package of a home entertainment system by entering a unique code found on their Durabin. The lucky winner of the mega prize, Steve Dickinson, won: a 42" HD Ready Plasma TV; Blu-Ray DVD Player; Home Cinema System; 32GB iPad; and 32GB iPod Touch.
Steve Dickinson, MD of Charnwood Bottled Gas said: "I couldn't believe it when I received the news to say I had won such an amazing prize! My home is now filled with the latest cutting edge technology just in time for Christmas. As a company we love the Durabin range as they give us a sustainable option to separate and recycle all of our waste".
Stewart Anderson, VP of marketing commented: "With the Durabin range new into the wholesalers in 2011, we created an enticing national marketing campaign designed to drive sales and repeat purchases of the bins. The response to both the Durabin range and competition has been overwhelming and we are delighted that the grand prize winner Steve is so happy with his home cinema system".