AF rebrands packaging

Released 21/11/2011

Office cleaning solutions manufacturer AF International will unveil its new packaging design at Paperworld

Manufacturer of specialist PC, office equipment and multimedia cleaning solutions, AF International, will unveil its new modern packaging design at Paperworld Exhibition 2012 in Germany.

Visitors can also get their personal gadgets cleaned at the AF cleaning centre.

The AF product packaging has been improved and made up to date with the use of images to aid the buyer's choice. The well known blue and silver colour scheme is still prominent, but a flash of yellow has been added giving the range a "modern" twist.

Karen Harrison, marketing manager said: "Over the years AF products have always been available in silver and blue packaging which has become renowned. It was important as a brand to continue with this colour scheme, however modernisation was needed. The use of colour photos of the products being used adds visual impact, and has given the range a new, contemporary look and feel".

Ron Jakeman, group MD said: "It was important as a group to spend time and money on the new AF design. We are extremely happy with the results. Not only has the design been changed but the text has been updated with the health and safety information being changed to meet detergent regulations where necessary."

Visit them in hall 4.0 at stand C25.

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