Brother targetting SMEs with mobile print solutions

Released 18/11/2011

Brother machines to incorporate software to cater printing to the 57% of small business employees using smartphones

Brother is enabling resellers to capitalise on the boom in mobile devices within the SME market, with the launch of its latest range of mobile print solutions.

AirPrint and Google Cloud Print are now supported on Brother's new range of A4 all in one inkjet machines, to cater for the 57% of small business employees who are already using smartphones and the increasing number who are moving to cloud-based services. Experts predict numbers to increase by almost 50% in the next year.

The mobile features enable home workers to print emails, web pages and other documents from a range of devices, from iPad and iPhones to Google Chromebooks, without the need to install drivers, thus supporting a fully mobile experience.

Phil Jones, sales and marketing director for Brother said: "The changing way that consumers and businesses are accessing and printing information presents huge opportunity for resellers.

"Smartphones and tablets mean we are all used to accessing information more quickly and on the move. Printing has to adapt with this and the new range of solutions we are offering is designed to optimise and streamline the printing and scanning process, regardless of whether you are in the office, at home or elsewhere.

"Resellers need to show they are ahead of the trends by stocking the latest products and being able to demonstrate to customers how each solution will benefit their business."

Brother also introduces Web Connect, which enables users to connect to Google Docs, Dropbox, Facebook, Picasa and Flickr, and print or scan directly from the machine.

Together with the already popular Cortado and Brother iPrint&Scan, the new technology means Brother now offers a complete mobile print solution, regardless of the device being used.

Resellers should advise customers who have already bought compatible machines from the range that they can download the new firmware update to access the latest printing solutions. Any printer manufactured after the availability of the new firmware will be shipped with the functionality pre-installed.

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