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IP lightens up Rey range
Released 10/11/2011
International Paper adds new bright white shade to eco-friendly Rey Office Document paper range
International Paper has added a new bright white shade of 166 CIE to Rey Office Document, part of its eco-friendly range of Rey Papers.
The Rey range is produced at International Paper's Saillat mill in France, which is one of the world's best performing sites in terms of CO2 emissions. Since 1990, Saillat has reduced its greenhouse gas emissions by 78%.
The Rey Office Document range is PEFC (Programme for the Endorsement of Forest Certification schemes) endorsed, which means that the wood to make the paper is from sustainably managed forests.
The Rey range is also Ecolabel-accredited, which is the official European eco-certification. This label is awarded only after strict assessment of a product's impact on the environment - throughout its life cycle from raw material through to distribution.
The main distributors in the UK & Ireland of the Rey range are The AIMS Group.
Mike Windett, chairman of the AIMS Group said: "Rey Office Document has been a key product for the AIMS Group for over a decade and this significant shade improvement will undoubtedly ensure the continued success of this important brand."
Mike Robertson, International Paper's country manager UK saidd: "We have worked very closely with the AIMS Group over many years and they have supported our Rey brand in the UK & Ireland.
"We are delighted with our new improved quality and look forward to supporting our stockists to grow their sales over the coming months and capitalize on the new improved quality."