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Durable cleans it pink
Released 02/09/2010
Computer cleaning products raise money for breast cancer
Durable UK has announced a new partnership with Breast Cancer Campaign, the UK charity committed to fighting breast cancer through research, campaigning and education.
Durable is donating 10% of the purchase price on pink computer cleaning products - Telephone Clean, Screenclean, Superclean and the Workstation Triple Pack - to the charity.
The transition of normal product to pink Breast Cancer Campaign products will start this month.
Stewart Anderson, VP of marketing at Durable, commented: "We are delighted to be working with such a worthy charity. There are over 1.1m new cases of breast cancer diagnosed every year which shows how important the money we raise is. We are urging customers to show their support during Breast Cancer Awareness Month by selling the limited edition Durable pink products; we have teasers, promotions, web banners and a PowerPoint presentation available to help encourage consumers to buy."