Avery sponsors Jeans for Genes Day

Released 12/07/2010

October sees UK offices wear jeans for charity

Amanda Holden modelling a 2010 Jeans for Genes T-shirt

Labels firm Avery is sponsoring the annual Jeans for Genes Day, when thousands of people make a donation to wear their jeans to the office to help raise money for children with genetic disorders. This year the day will be Friday, 1 October.

The money raised helps to fund vital care, support and respite for those affected by genetic disorders as well as pioneering research into the causes and cures that could change their futures.

Under its sponsorship, Avery will give £5 to Jeans for Genes for every Avery Trimmer or Guillotine sold through its public sector accounts until 31 March. Avery is hoping to raise £30,000 for the charity.

Avery is looking for coordinators to organise the day at their workplaces. Interested parties should visit www.jeansforgenesday.com to order a fundraising pack.

The campaign has the support of celebrities such as actress and presenter Amanda Holden, model Amber Le Bon and former Rolling Stone Bill Wyman.

Mark Williams, Avery's UK general manager, said: "Jeans for Genes Day is a great way for people across the UK to really make a difference to the lives of thousands of children born with genetic disorders each year.

"The day is a simple way to both show your support and create a bit of fun in your office. It's so easy to get involved - just don your jeans and download our designer Jeans for Genes labels to raise money and awareness for this brilliant cause. "

An estimated one in 25 children born in the UK has a genetic disorder - more than 30,000 children each year. There are more than 4,500 recognised genetic disorders. Although individually very rare, together they are the biggest cause of death among children aged 14 and under.

Jeans for Genes has raised £35m in the 15 years since it was launched. The target for Jeans for Genes Day this year is £2.5m.

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