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Pilot launches FriXion iPhone promo
Released 07/06/2010
Phone with fully-paid contract to win
Pilot is offering consumers the chance to win an Apple iPhone with a fully-paid 24 months contract.
The promotion, which commenced 24 May, is national and is offered with all FriXion products, to retail and B2B consumers.
There are eight iPhones to be won and one winner per week will be announced on Pilot's website from the week commencing 9 August onwards. The promotion is supported with special packaging, displays, point of sale materials and flyers.
Marketing manager Alex Sinclair said: "We've had a fantastic reaction to this promotion from customers and consumers alike, as the iPhone is the number one desirable gadget at the moment. Entry is a simple online process and by announcing winners online each week we are encouraging repeat visits to our website. We are confident that this promotion will help FriXion maintain its position of number one rollerball by value in 2010, as it did last year."