Mondi launches 2010 Colour Campaign

Released 05/03/2010

Self-portraits for prizes in online game

Paper manufacturer Mondi has announced the launch of its 2010 Color Copy Campaign with a new interactive online game that gives participants the chance to create an original mosaic self-portrait and win one of 15 of Apple's latest products.

Customers will find stickers announcing the 2010 game with the headline "Be an original and win!" on all Color Copy A4 100 gsm reams.

As of today, participants can visit the website www.mondigroup.com/colorcopy to upload a personal photo into a software application that will transform the image into an original mosaic self-portrait. By sending the web link to a friend, participants are automatically registered for the prize draw. Game results and the contest winners will be announced in September.

The success of the 2009 event and the positive feedback received from Color Copy customers was the catalyst for integrating the customer as the example of originality into the 2010 campaign.

"Our Color Copy customers are diverse, ranging from home or office users to professionals in the digital print industry," said Johannes Klumpp, sales and marketing director Mondi Uncoated Fine Paper.

"Color Copy is an original because in 1989 it was the first paper specifically developed for color laser printing. But it has stayed an original because we are continually developing and adapting this product to meet the needs of our customers and keep in line with the burgeoning digital print industry. We have a number events and announcements planned for Color Copy this year in addition to the online game. Our customers have even more to look forward to."

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