‘Stop. Think. Brother’

Released 26/02/2010

Brother launches new campaign

Office technology specialist Brother has launched an integrated campaign, ‘Stop. Think. Brother', offering deals to end users and supporting its reseller partners boost sales of its colour and mono products.

According to Brother's industry research, small businesses are holding onto their machines for longer, resulting in organisations using out-of-date technology which can be more expensive to run and maintain. The campaign highlights the advantages of replacing your machine with a new, faster, compact and more cost efficient model.

‘Stop. Think. Brother', which is part of a long term push on colour sales, highlights the dramatically reduced costs of colour printing over the last few years.

Brother is offering up to £100 cash back on colour lasers and £30 cash back on colour LED machines. Alternatively, three year warranties are available on mono and colour laser machines.

Terry Caulfield, general manager P&S sales, Brother UK, commented: "We've made fantastic progress in the colour market - climbing to number five in the colour laser printer market in just two years, but we're determined to keep improving on this position.

"Our new colour laser range has faster print speeds, a compact footprint and cash back offers. Combined with our new A3 colour inkjets, there is a great incentive for small businesses to replace their machines with new, improved models.

"Ultimately we want customers to automatically think of Brother when choosing a colour product and the reseller channel will be crucial in helping us achieve this goal."

As part of the campaign, Brother is offering a free lower tray with relevant colour laser products and two packs of A3 glossy paper free of charge with sales of the MFC-5890CN. A range of materials are available to reseller partners to promote the campaign in the form of banners and skyscrapers.

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