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Kyocera Mita
Released 22/02/2010
Document imaging company becomes official 10:10 partner
Document imaging company Kyocera Mita has become the first company to join carbon campaign 10:10's Leader programme: a small group of organisations that provide resources that will lay the foundations to take the 10:10 campaign to the next level.
Kyocera Mita will work with 10:10 to highlight the actions that UK businesses can undertake to reduce their environmental impact, particularly with regard to efficient use of office equipment.
The 10:10 initiative is an independent campaign to engage all sectors of UK society and business in reducing carbon emissions by 10% by the end of 2010. This is in line with climate scientists' calculations of the emissions reduction needed in the next 18 months to prevent runaway climate change. The campaign is the brainchild of the team behind blockbuster climate awareness film The Age of Stupid.
Tracey Rawling Church, director of brand and reputation at Kyocera Mita UK said: "The 10:10 campaign represents a straightforward target for individuals, businesses and public sector organisations, small enough to get their arms around and close enough to introduce a sense of urgency. Its strength lies in a clear message which promises quantifiable results which, in climate change terms, are almost immediate. Kyocera has been active in promoting environmental awareness in business since the launch of the first ECOSYS printers in 1992, and we're looking forward to getting stuck into campaigning with the 10:10 team."
Eugenie Harvey, director of 10:10 said: "It is absolutely fantastic to have Kyocera Mita on board and we are hugely grateful to them for boldly becoming the first 10:10 Leader. Kyocera's expertise in designing efficient and environmentally conscious printers means they are perfectly placed to provide practical advice and inspiration to businesses looking to reduce emissions by 10% this year."
Kyocera has developed a guide on its website for users of all brands of office equipment explaining the optimum ways to configure them in order to reduce energy consumption and waste. Kyocera will publish its progress towards achieving its 10% carbon reduction at www.kyoceramita.co.uk/1010.