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AF International
Released 08/02/2010
Paperworld game range launch a hit
Playing Nintendo Wii at the AF stand
The team at AF International (www.af-net.com), suppliers of ICT cleaning products to the office market, caught Paperworld vistors' eyes surrounding the launch of their range of environmentally-friendly cleaning solutions for the entertainment gaming industry by inviting them to play Nintendo Wii on their stand.
"The new range generated a huge amount of attention at Paperworld with interest from existing customers as well as new potential business not only in the office stationery market but also retail outlets and IT distributors," said marketing manager, Karen Harrison. "We have expanded our marketing campaign into alternative markets as well our traditional routes, our portfolio provides dealers and retailers a range of new and exciting products to take into 2010."
Featured in the new range are products for cleaning hand held controllers and accessories like steering wheels, nunchunks and microphones as well as the actual entertainment unit, cables, TV remote and screens.
"The Paperworld show has always been successful for AF International but this year was especially exciting," commented MD Ron Jakeman. "There were many new business opportunities throughout Europe as well as further a field. I also think the launch of the new AF product catalogue and web site meant visitors could see the investment we are making in the brand and in a few months time we will move of our UK factory and offices to a larger, more modern facility."