A brand new event

Released 04/04/2011

Matt Jane takes in some leading brands at the BIC Cristal 60th anniversary and finds out there is more to a ball pen than meets the eye

Walking through the glass-walled corridors at the Museum of Brands is like entering a labyrinth of youthful memories. From the evolution of some of the world's most iconic brands such as Pepsi, Black Magic and Fairy, to the special promotions used by companies through the years, the display of products offers a comprehensive and nostalgic nod to the longevity that can be achieved through quality branding and product creation.

This was therefore a most fitting location to raise a glass of champagne to the BIC Cristal as it celebrates 60 years as one of the world's most iconic ball pens. As well as inviting guests to a journey through brand history, the event showcased some inspirational creations, all inspired by the pen.

An eclectic mix

The exhibition, which will be on display throughout April, pulls together an eclectic mix of designer items from across the globe, such as flower holders imported from America that use glass-blowing techniques on the ball pen and chandelier-type light shades, with BIC pens replacing the crystal features.

Also on display and being beautifully modelled was a dress inspired by the BIC Cristal, designed by Annette Carey. The outfit includes 1,200 pen barrels and 2,000 Swarovski crystals - weighing in at 8lbs. There was also a chance to have a look at the famous copy of the ‘Girl with the Pearl Earring', which was drawn using a single BIC Cristal pen.

In a time when companies struggle to maintain brand loyalty, the Museum of Brands proves that careful brand awareness campaigns can reap positive rewards. Having been a permanent fixture between the thumb and finger of writers (and as this exhibition proves, artists, designers and craftspeople) for the past 60 years, the BIC Cristal is a similar sign of what strong branding a quality product can achieve.

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